THE ROLE OF UTM PARAMETERS IN PERFORMANCE MARKETING

Recognizing First-Touch Vs. Last-Touch AcknowledgmentLast-touch acknowledgment designs provide all conversion credit rating to the final touchpoint a customer involves with before taking a desired activity. This attribution model can be useful for gauging the efficiency of your brand name understanding campaigns.

Recognizing First-Touch Vs. Last-Touch AttributionLast-touch attribution models give all conversion credit rating to the final touchpoint a user engages with before taking a desired action. This acknowledgment version can be valuable for gauging the performance of your brand name recognition projects.